2022 GBRC *Case & Research' for Undergraduate & Master Students

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13 Sep 2022
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2022 Global Business Review Competition: Case and Research

  • Theme: Marketing & Management Transformation in the Age of Discontinuous Innovation
  • Host: Global Alliance of Marketing & Management Associations
  • Partners: Korean Scholars of Marketing Science, Korea Economy & Development Institute
  • 2022 Global Business Review Competition Committee Co-Chairs: Prof. Jong-Ho Lee (Korea University Business School) & Prof. Tony Garrett (Korea University Business School)
  • Global Alliance of Marketing & Management Associations (GAMMA), Korean Scholars of Marketing Science (KSMS) and Korea Economy & Development Institute (KEMDI) proudly announce that 2022 Global Business Review Competition is open to graduate and undergraduate students (except doctoral students) who are interested in studying business practices and theories.
  • Objective: Making a significant contribution to the advancement of business practice and theory
  • Topics for competition: Marketing strategy development based on 1) or 2) are required to be submitted.

             1) Case study on business practice(s)

             2) Academic research on business practice or theory

  • Submission: MS Power Point format, less than 20 pages excluding title and contents
  • Award Money:
  • Award
  • Award Money + Airplane Ticket
  • Number of Team(s)
  • Premier Award
  • US$ 1.000
  • 1
  • Excellent Award
  • US$ 500
  • 1
  • Honorable Mention
  • US$ 300
  • 1


  • Time Table: 

           1) Submission Deadline: Oct. 11, 2022

           2) Announcement of the 1st Screening: Oct. 14, 2022

           3) Final presentation and Award Ceremony: At Korea University Business School on Nov. 5, 2022

  • Qualifications: Undergraduate and graduate student(s), excluding doctoral student(s), in any 4-year college or university in the world
  • A team should consist of 4 members at maximum from any major
  • Recommendation signed by his/her or their advising professor is required.
  • Evaluation Criteria: Expertise, Validity, and Originality Point of View
  • Legal Matters: GAMMA holds copyrights of submitted materials. Award will be canceled if the winner is found to practice plagiarism.
  • How to Apply:

           1) Application Materials: http://www.kams.org/

           2) Submit your application materials and recommendation letter signed by advisor professor to the central office of GAMMA:

               gammacentraloffice@gmail.com

  • 2022 GBRC Committee Co-Chairs: Prof. Jong-Ho Lee (Korea University Business School), jongholee@korea.ac.kr & Prof. Tony Garrett (Korea University Business School), tgarrett@korea.ac.kr
  • More Information:

           Central Office, Global Alliance of Marketing & Management Associations

           Tel: +82 (0)2 2123 8361; e-mail: gammacentraloffice@gmail.com 

           Global Alliance of Marketing & Management Associations; Korean Scholars of Marketing Science

           KEMDI;  Journal of Global Scholars of Marketing Science;

           Journal of Global Fashion Marketing; Journal of Global Sport Management

           Global Marketing Conference; Global Fashion Management Conference


Attached:

1. 2022 GBRC Announcement

2. 2022 GBRC Application Form

3. 2022 GBRC Recommendation Letter


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