2023 KSMS International Conference Program eBook
- https://online.flippingbook.com/view/938157294/
<2023 KSMS International Conference>
Conference Chair: Robert Morgan, Cardiff University
Co-Host: Korea University Business School
Korean Scholars of Marketing Science
Organizer: Global Alliance of Marketing & Management Associations
Partners: Australian & New Zealand Marketing Academy
Keio University
Center for Sustainability & Wellbeing, Yonsei University
New Zealand Asia Institute of the University of Auckland
National Research Foundation of Korea
Korea Economy & Management Development Institute
Proceedings Editor: Miyea Kim (Changwon National University)
Local Arrangement Committee Chair: Juhyun Kim (Kyungsung University)
| PROGRAM & VENUE |
Nov. 17, 2023 | Venue: ICONS Room, 7th Floor, Yonsei-Samsung Library, Yonsei University, Seoul, Republic of Korea |
14:00-16:00 | Journal of Business Research Workshop: How to Get Published in JBR |
16:00-17:00 | Meeting the JBR Co-Editor-in-Chief |
Nov. 18, 2023 | Venue: Korea University Business School, Seoul, Republic of Korea |
09:00-11:00 | 2023 Keio University-GAMMA Joint Symposium (B306) |
11:00~12:00 | Editorial Board Meeting: Journal of Global Scholars of Marketing Science | (B307) |
Editorial Board Meeting: Journal of Global Fashion Marketing |
Editorial Board Meeting: Journal of Global Sport Management |
KSMS Board Meeting |
12:00~13:00 | Lunch (B308) |
12:00~15:45 | Registration (B3 Lobby) |
13:00~13:50 | Opening Ceremony (B307) - Welcoming Speeches: Tony Garrett, Professor, Korea University Business School The Conference Organizing Committee Chair of 2023 KSMS International Conference & President of Korean Scholars of Marketing Science Robert Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, Cardiff University The Conference Chair Sang Yong Kim, Dean of Korea University Business School - Progress Report: 2023 Global Fashion Management Conference at Milan Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2024 GFMC - Keynote Speech: “High-Tech, High-touch: Living the Paradox” Mirella Kleijnen, Professor, Vrije Universiteit Amsterdam Co-Editor-in-Chief of Journal of Business Research |
14:00~15:30 | Academic Sessions Part I Session 1.1 Marketing in Social Media and New Technology (B306) Session 1.2 Strategic Marketing Management (B201) Session 1.3 AI and Customer Experience in Digital Marketing I (B204) Session 1.4 The Transformation of Consumer Behavior in the Digital Era (B205) Session 1.5 Marketing for Transformation: Impact of Behavior Change Research and Practice (B206) Session 1.6 Paper Development Session for the Creator Economy in Asia (B301) Session 1.7 Paper Development Session for the International Journal of Advertising on ‘Sustainability in Luxury and Fashion Brand Advertising’ for the 2024 Global Fashion Management Conference at Milan / Greenwashing and Green Marketing (B308) |
15:30-15:45 | Coffee Break (B3 Lobby) |
15:45~17:15 | Academic Sessions Part II and Symposia Session 2.1 2023 NZAI-GAMMA Joint Symposium (B306) Session 2.2 Consumer Decision Making in the Digital World (B201) Session 2.3 AI and Customer Experience in Digital Marketing II (B204) Session 2.4 Arts & Culture Management in the Digital Environment / Marketing in Asia (B205) Session 2.5 Marketing in General/2023 KSMS Doctoral Dissertation Competition (B206) Session 2.6 Emerging Issues of Sport Management Research (B301) Session 2.7 2023 Safety Management Symposium II: Global Perspectives (B308) |
17:30~18:00 | Reception (Ahn Young Il Hall, Level 6, LG-POSCO Building) - Award Ceremony: JGSMS Best Paper Award 2023 / JGFM Best Paper Award 2023/ JGSM Best Paper Award 2023 Best Conference Paper Award / KSMS Excellent Service Award 2023 KSMS Doctoral Dissertation Competition Award |
2023 KSMS International Conference Program eBook
- https://online.flippingbook.com/view/938157294/
<2023 KSMS International Conference>
Conference Chair: Robert Morgan, Cardiff University
Co-Host: Korea University Business School
Korean Scholars of Marketing Science
Organizer: Global Alliance of Marketing & Management Associations
Partners: Australian & New Zealand Marketing Academy
Keio University
Center for Sustainability & Wellbeing, Yonsei University
New Zealand Asia Institute of the University of Auckland
National Research Foundation of Korea
Korea Economy & Management Development Institute
Proceedings Editor: Miyea Kim (Changwon National University)
Local Arrangement Committee Chair: Juhyun Kim (Kyungsung University)
PROGRAM & VENUE
Nov. 17, 2023
Venue: ICONS Room, 7th Floor, Yonsei-Samsung Library, Yonsei University, Seoul, Republic of Korea
14:00-16:00
Journal of Business Research Workshop: How to Get Published in JBR
16:00-17:00
Meeting the JBR Co-Editor-in-Chief
Nov. 18, 2023
Venue: Korea University Business School, Seoul, Republic of Korea
09:00-11:00
2023 Keio University-GAMMA Joint Symposium (B306)
11:00~12:00
Editorial Board Meeting: Journal of Global Scholars of Marketing Science
(B307)
Editorial Board Meeting: Journal of Global Fashion Marketing
Editorial Board Meeting: Journal of Global Sport Management
KSMS Board Meeting
12:00~13:00
Lunch (B308)
12:00~15:45
Registration (B3 Lobby)
13:00~13:50
Opening Ceremony (B307)
- Welcoming Speeches:
Tony Garrett, Professor, Korea University Business School
The Conference Organizing Committee Chair of 2023 KSMS International Conference &
President of Korean Scholars of Marketing Science
Robert Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, Cardiff University
The Conference Chair
Sang Yong Kim, Dean of Korea University Business School
- Progress Report: 2023 Global Fashion Management Conference at Milan
Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2024 GFMC
- Keynote Speech:
“High-Tech, High-touch: Living the Paradox”
Mirella Kleijnen, Professor, Vrije Universiteit Amsterdam
Co-Editor-in-Chief of Journal of Business Research
14:00~15:30
Academic Sessions Part I
Session 1.1 Marketing in Social Media and New Technology (B306)
Session 1.2 Strategic Marketing Management (B201)
Session 1.3 AI and Customer Experience in Digital Marketing I (B204)
Session 1.4 The Transformation of Consumer Behavior in the Digital Era (B205)
Session 1.5 Marketing for Transformation: Impact of Behavior Change Research and Practice (B206)
Session 1.6 Paper Development Session for the Creator Economy in Asia (B301)
Session 1.7 Paper Development Session for the International Journal of Advertising on ‘Sustainability in Luxury and Fashion Brand Advertising’ for the 2024 Global Fashion Management Conference at Milan / Greenwashing and Green Marketing (B308)
15:30-15:45
Coffee Break (B3 Lobby)
15:45~17:15
Academic Sessions Part II and Symposia
Session 2.1 2023 NZAI-GAMMA Joint Symposium (B306)
Session 2.2 Consumer Decision Making in the Digital World (B201)
Session 2.3 AI and Customer Experience in Digital Marketing II (B204)
Session 2.4 Arts & Culture Management in the Digital Environment / Marketing in Asia (B205)
Session 2.5 Marketing in General/2023 KSMS Doctoral Dissertation Competition (B206)
Session 2.6 Emerging Issues of Sport Management Research (B301)
Session 2.7 2023 Safety Management Symposium II: Global Perspectives (B308)
17:30~18:00
Reception (Ahn Young Il Hall, Level 6, LG-POSCO Building)
- Award Ceremony:
JGSMS Best Paper Award 2023 / JGFM Best Paper Award 2023/ JGSM Best Paper Award 2023
Best Conference Paper Award / KSMS Excellent Service Award
2023 KSMS Doctoral Dissertation Competition Award