Theme: Marketing Transformation in the Era of AI Service Venue: Samsung Hall, Yonsei University, Seoul, Republic of Korea Date: November 22-23, 2025 Conference Organizing Committee Chair: Eunju Ko, Yonsei University Conference Chair: Charles R. Taylor, Villanova University Host: Center for Sustainability & Wellbeing, ICONS, Yonsei University Organizer: Korean Scholars of Marketing Science Global Alliance of Marketing & Management Associations Partners: Keio University Aoyama Gakuin University School of Fashion & Textiles, The Hong Kong Polytechnic University Korea Economy & Management Development Institute Sponsor: Culture Sustainability Wellbeing Lab Proceedings Editor: Miyea Kim (Changwon National University) Local Arrangement Committee Chair: Seoungwoo Lee, Yonsei University | 
2025 Korean Scholars of Marketing Science International Conference
Theme: Marketing Transformation in the Era of AI Service
Venue: Samsung Hall, Yonsei University, Seoul, Republic of Korea
Date: November 22-23, 2025
Conference Organizing Committee Chair: Eunju Ko, Yonsei University
Conference Chair: Charles R. Taylor, Villanova University
Host: Center for Sustainability & Wellbeing, ICONS, Yonsei University
Organizer: Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations
Partners: Keio University
Aoyama Gakuin University
School of Fashion & Textiles, The Hong Kong Polytechnic University
Korea Economy & Management Development Institute
Sponsor: Culture Sustainability Wellbeing Lab
Proceedings Editor: Miyea Kim (Changwon National University)
Local Arrangement Committee Chair: Seoungwoo Lee, Yonsei University
PROGRAM & VENUE
Nov. 22, 2025
Venue: Samsung Hall, Yonsei University, Seoul, Republic of Korea
10:00-17:00
2025 GAMMA Lifestyle Innovation Award Competition
10:00-17:00
Exhibition
10:00-13:00
Project Presentations
11:30~12:00
Editorial Board Meetings (Seminar Room 112)
- Journal of Global Scholars of Marketing Science
- Journal of Global Fashion Marketing
- Journal of Global Sport Management
12:00~12:30
KSMS Board Meeting (Seminar Room 112)
12:00~13:00
Lunch (Choi Yi Sun Hall)
12:30~16:00
Registration (Lobby of the Choi Yi Sun Hall)
13:00~14:20
Opening Ceremony (Choi Yi Sun Hall)
- Welcoming Speeches:
Eunju Ko, Yonsei University
The Conference Organizing Committee Chair of 2025 KSMS International Conference
President of Global Alliance of Marketing & Management Associations
- Juran Kim, Jeonju University
President of Korean Scholars of Marketing Science
- Progress Report: 2026 Global Fashion Management Conference at Madrid
Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2026 GFMC at Madrid
- Keynote Speech: The Effect of AI Chatbots versus Human Agents on Customer Satisfaction
Ayşegül Özsomer (Koç University), Editor-in-Chief of Journal of International Marketing
14:30~15:45
Session 1.1 International Journal of Advertising & Journal of International Marketing Research Workshop: How to Get Published in the IJA and the JIM (Seminar Room 308)
Session 1.2 Marketing in General /
Fashion in Tourism Communication and Marketing (Seminar Room 307)
Session 1.3 Sustainability in Global Sport: Environmental, Social, and Economic Futures (Seminar Room 303)
Session 1.4 Consumer Interaction Strategies in the Digital Economy / Fashion Marketing and Consumer Research in the Era of AI Transformation (Seminar Room 208)
Session 1.5 2025 Keio University / Aoyama Gakuin University - GAMMA Joint Symposium I (Seminar Room 206)
Session 1.6 Developing Creative Thinking with AI in Business Education (Seminar Room 313)
Session 1.7 AI and Phygital Transformations in Fashion Marketing and Management (Choi Yi Sun Hall)
15:45-16:00
Coffee Break (Lobby of the Choi Yi Sun Hall)
16:00~17:15
Session 2.1 New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers (Seminar Room 308)
Session 2.2 Fashion Marketing & Management in the Age of AI Fashion Transformation (Seminar Room 307)
Session 2.3 Consumers in A Changing Market Place
Session 2.4 Current Issues in Virtual And AI Powered Marketing (Seminar Room 208)
Session 2.5 2025 Keio University / Aoyama Gakuin University - GAMMA Joint Symposium II /
2025 Safety Management Symposium for Children’s Safety Wears (Seminar Room 206)
Session 2.6 2025 SFT of the Hong Kong Polytechnic University - KSMS Joint Symposium (Seminar Room 313)
17:15~17:30
Award Ceremony (Lobby of the Choi Yi Sun Hall)
JGSMS Best Paper Award 2025 / JGSMS Best Reviewer Award 2025
JGFM Best Paper Award 2025 / JGFM Best Reviewer Award 2025
JGSM Best Paper Award 2025 / JGSM Best Reviewer Award 2025
KSMS Service Excellence Award
Nov. 23, 2025
Yonsei University Campus Tour & Business Meetings
10:00-11:00
Yonsei University Campus Tour
Meeting Point: In front of Yonsei Students’ Union Building, Yonsei University
*Pre-registration for this campus tour is required.
11:00-12:00
Business Meetings