Call for Papers

2021 Global Fashion Management Conference at Seoul /

2021 Korean Scholars of Marketing Science International Conference

Submission Deadline: August 27, 2021

Conference Date: November 5-7, 2021

Conference Homepage: https://2021gfmc.imweb.me/

Conference Co-chairs: 

Prof. Sandra Loureiro，ISCTE-Lisbon University Institute and BRU-Business Research Unit

Prof. Jong-Kuk Shin，Pusan National University

Global Relationship Committee Chair: Prof. Roland T. Rust, University of Maryland

Academic Excellence Committee Chair: Prof. Charles R. Taylor, Villanova University

Conference Hosts: 

Korean Scholars of Marketing Science

Sogang University

Organizer:

Global Alliance of Marketing & Management Associations

Partners:

Australian & New Zealand Marketing Academy

ISCTE-IUL-Lisbon University Institute

New Zealand Asia Institute of the University of Auckland

Pusan National University

Changwon National University

Korea Economy & Management Development Institute

SPONSORING JOURNALS:

• International Journal of Advertising 
• Industrial Marketing Management 
• Asia Pacific Journal of Marketing and Logistics 
• Journal of Global Fashion Marketing 
• Journal of Global Sport Management
• Spanish Journal of Marketing-ESIC
• Journal of Interactive Advertising
• JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

Tracks:

• Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers
• MarTech-The Stakeholder-Technology Interface in fashion context
• Luxury Fashion Consumption in Post Pandemic World
• Issues and Challenges of Retail Fashion Marketing
• Consumer decision-making, Brand engagement & Happiness in the fashion context
• Artificial intelligence and product innovation
• “Is Less ‘more’ in fashion?” Deconsumption, circular economy, sustainability and the future of global fashion
• Interactive Advertising and Contactless Fashion Experience
• The Sustainable Call for fashion brands from fast-fashion to Luxury
• Business Model Innovation and Life Cycle Management in Fashion industry
• XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society
• Luxury Consumer Behavior
• Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications
• Marketing in the New Normal
• Retail Management in the Age of Digital Transformation
• Digital Marketing and Social Media
• Innovation Marketing
• The Hope of Neuromarketing
• Consumer Decision Making in Digitalized Experience
• AI, Branding, and Advertising in Fashion Marketing
• New Fashion Marketing & Management in a Post-Pandemic World
• Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management)
• Cross-cultural and International Marketing
• Sustainability in Fashion Management
• Rethinking business marketing in fashion and luxury supply chains
• Sustainability and luxury brand in digital marketing communication
• ESG(Environment, Social, Governance) Marketing & Brand Activism
• BRAND STORYTELLING IN FASHION
• Digital Media and the Global Sport Industry
• Strategy, Trends & Innovation in Fashion, Beauty and Luxury
• Digital and technology driven marketing in fashion and beyond
• Medical & Wellness Tourism
• Marketing in General
• Design and Fashion in Marketing

For More Information:

GAMMA Central Office: gammacentraloffice@gmail.com