CFP: 2021 GFMC at Seoul (Nov. 5-7, 2021)

7 Jun 2021
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Call for Papers

2021 Global Fashion Management Conference at Seoul /

2021 Korean Scholars of Marketing Science International Conference


Submission Deadline: August 27, 2021

Conference Date: November 5-7, 2021

Conference Homepage: https://2021gfmc.imweb.me/

Conference Co-chairs: 

Prof. Sandra Loureiro,ISCTE-Lisbon University Institute and BRU-Business Research Unit

Prof. Jong-Kuk Shin,Pusan National University

Global Relationship Committee Chair: Prof. Roland T. Rust, University of Maryland

Academic Excellence Committee Chair: Prof. Charles R. Taylor, Villanova University

Conference Hosts: 

Korean Scholars of Marketing Science

Sogang University

Organizer:

Global Alliance of Marketing & Management Associations

Partners:

Australian & New Zealand Marketing Academy

ISCTE-IUL-Lisbon University Institute

New Zealand Asia Institute of the University of Auckland

Pusan National University

Changwon National University

Korea Economy & Management Development Institute


SPONSORING JOURNALS:

  • International Journal of Advertising 
  • Industrial Marketing Management 
  • Asia Pacific Journal of Marketing and Logistics 
  • Journal of Global Fashion Marketing 
  • Journal of Global Sport Management
  • Spanish Journal of Marketing-ESIC
  • Journal of Interactive Advertising
  • JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE


Tracks:

  • Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers
  • MarTech-The Stakeholder-Technology Interface in fashion context
  • Luxury Fashion Consumption in Post Pandemic World
  • Issues and Challenges of Retail Fashion Marketing
  • Consumer decision-making, Brand engagement & Happiness in the fashion context
  • Artificial intelligence and product innovation
  • “Is Less ‘more’ in fashion?” Deconsumption, circular economy, sustainability and the future of global fashion
  • Interactive Advertising and Contactless Fashion Experience
  • The Sustainable Call for fashion brands from fast-fashion to Luxury
  • Business Model Innovation and Life Cycle Management in Fashion industry
  • XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society
  • Luxury Consumer Behavior
  • Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications
  • Marketing in the New Normal
  • Retail Management in the Age of Digital Transformation
  • Digital Marketing and Social Media
  • Innovation Marketing
  • The Hope of Neuromarketing
  • Consumer Decision Making in Digitalized Experience
  • AI, Branding, and Advertising in Fashion Marketing
  • New Fashion Marketing & Management in a Post-Pandemic World
  • Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management)
  • Cross-cultural and International Marketing
  • Sustainability in Fashion Management
  • Rethinking business marketing in fashion and luxury supply chains
  • Sustainability and luxury brand in digital marketing communication
  • ESG(Environment, Social, Governance) Marketing & Brand Activism
  • BRAND STORYTELLING IN FASHION
  • Digital Media and the Global Sport Industry
  • Strategy, Trends & Innovation in Fashion, Beauty and Luxury
  • Digital and technology driven marketing in fashion and beyond
  • Medical & Wellness Tourism
  • Marketing in General
  • Design and Fashion in Marketing


For More Information:

GAMMA Central Office: gammacentraloffice@gmail.com


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