2024 KSMS International Conference: Extended Deadline (Oct. 15, 2024)
- Marketing Transformation in the Age of Digital Challenges
1. Date: Nov. 23-24, 2024
2. Extended Submission Deadline: Oct. 15, 2024
3. Early Bird Discount Deadline (-USD 50): Oct. 23, 2024
- Conference Registration Link: https://gammaconference.org/2024_gamma/register.html
4. Venue: Korea University Business School, Seoul, Republic of Korea
5. Conference Chair: Colin Campbell (University of San Diego)
Editor-in-Chief, Journal of Advertising Research
6. Conference Organizing Committee Chair: Tony Garrett (Korea University Business School)
President, Korean Scholars of Marketing Science
7. Co-hosts:
- Korea University
- Korean Scholars of Marketing Science
8. Partners:
- Australian & New Zealand Marketing Academy
- Keio University
- Center for Sustainability & Wellbeing, Yonsei University
- New Zealand Asia Institute of the University of Auckland
- School of Fashion & Textiles, The Hong Kong Polytechnic University
- Korea Economy & Management Development Institute
9. Journal of Advertising Research Workshop:
- How to Get Published in the JAR Special Issue on ‘The Future of Fashion & Luxury Advertising’
10. Symposiums:
- 2024 ANZMAC - KSMS Joint Symposium
- 2024 Keio University - GAMMA Joint Symposium
- 2024 SFT of the Hong Kong Polytechnic University - KSMS Joint Symposium
- 2024 Safety Management Symposium for Children’s Safety Wears
- 2024 NZAI - GAMMA Joint Symposium
11. Paper Development & Academic Sessions:
1) Paper Development Sessions for Special Issues:
- International Journal of Advertising on ‘New Insights in Digital and AI Advertising’
- Tourism Review on ‘Transformational Digital Tourism Marketing’
- Journal of Advertising Research on ‘The Future of Fashion & Luxury Advertising’
- Asia Pacific Journal of Marketing and Logistics on ‘The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience’
- Journal of Global Sport Management on ‘Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns’
- Psychology & Marketing on ‘Consumer Psychology & Marketing in the Age of Digital Challenges’
- Journal of Global Scholars of Marketing Science on ‘Digital Marketing Research and Customer Experience’
- Journal of Global Fashion Marketing on ‘Fashion Marketing & Management in the Age of Digital Challenges’
2) Academic Sessions:
- Neuromarketing and Anthropic AI
- Marketing in General
12. Korean Scholars of Marketing Science: https://ksms.imweb.me/
13. Submission To & For More Information:
- KSMS Central Office: ksmscentraloffice@gmail.com
2024 KSMS International Conference: Extended Deadline (Oct. 15, 2024)
- Marketing Transformation in the Age of Digital Challenges
1. Date: Nov. 23-24, 2024
2. Extended Submission Deadline: Oct. 15, 2024
3. Early Bird Discount Deadline (-USD 50): Oct. 23, 2024
- Conference Registration Link: https://gammaconference.org/2024_gamma/register.html
4. Venue: Korea University Business School, Seoul, Republic of Korea
5. Conference Chair: Colin Campbell (University of San Diego)
Editor-in-Chief, Journal of Advertising Research
6. Conference Organizing Committee Chair: Tony Garrett (Korea University Business School)
President, Korean Scholars of Marketing Science
7. Co-hosts:
- Korea University
- Korean Scholars of Marketing Science
8. Partners:
- Australian & New Zealand Marketing Academy
- Keio University
- Center for Sustainability & Wellbeing, Yonsei University
- New Zealand Asia Institute of the University of Auckland
- School of Fashion & Textiles, The Hong Kong Polytechnic University
- Korea Economy & Management Development Institute
9. Journal of Advertising Research Workshop:
- How to Get Published in the JAR Special Issue on ‘The Future of Fashion & Luxury Advertising’
10. Symposiums:
- 2024 ANZMAC - KSMS Joint Symposium
- 2024 Keio University - GAMMA Joint Symposium
- 2024 SFT of the Hong Kong Polytechnic University - KSMS Joint Symposium
- 2024 Safety Management Symposium for Children’s Safety Wears
- 2024 NZAI - GAMMA Joint Symposium
11. Paper Development & Academic Sessions:
1) Paper Development Sessions for Special Issues:
- International Journal of Advertising on ‘New Insights in Digital and AI Advertising’
- Tourism Review on ‘Transformational Digital Tourism Marketing’
- Journal of Advertising Research on ‘The Future of Fashion & Luxury Advertising’
- Asia Pacific Journal of Marketing and Logistics on ‘The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience’
- Journal of Global Sport Management on ‘Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns’
- Psychology & Marketing on ‘Consumer Psychology & Marketing in the Age of Digital Challenges’
- Journal of Global Scholars of Marketing Science on ‘Digital Marketing Research and Customer Experience’
- Journal of Global Fashion Marketing on ‘Fashion Marketing & Management in the Age of Digital Challenges’
2) Academic Sessions:
- Neuromarketing and Anthropic AI
- Marketing in General
12. Korean Scholars of Marketing Science: https://ksms.imweb.me/
13. Submission To & For More Information:
- KSMS Central Office: ksmscentraloffice@gmail.com