< 2022 KSMS International Conference >
1. Theme: Marketing & Management Transformation in the Age of Discontinuous Innovation
2. Dates: Nov. 4-6, 2022 (Academic Sessions on Nov.5)
3. Submission Deadline: Oct. 7, 2022
4. Venue: Korea University Business School, Seoul, Republic of Korea
5. Co-Hosts: Korea University & Korean Scholars of Marketing Science
6. Organizer: Global Alliance of Marketing & Management Associations
- Australian & New Zealand Marketing Academy
- New Zealand Asia Institute of the University of Auckland
- National Research Foundation of Korea
- Korea Economy & Management Development Institute
8. Conference Organizing Committee Chair: Tony Garrett (Korea University Business School)
9. Keynote Speaker: Justin Paul (University of Puerto Rico), Editor-in-Chief of International Journal of Consumer Studies (IF 2021: 7.096)
10. Paper Development Sessions for Special Issues & Sections of the 2023 GMC at Seoul
1) International Journal of Advertising (SSCI) on ‘Online Advertising and Marketing of Service Businesses’
2) International Journal of Advertising (SSCI) on ‘New Developments in Digital Promotion’
3) Journal of Macro Marketing (SSCI) on ‘How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political Extremism, Climate Change, etc.’
4) Industrial Marketing Management (SSCI) on ‘Global Perspectives in Business-to-Business Marketing’
5) Journal of Service Management (SSCI) on ‘The Future of Work – Service Employee-(Ro)bot Collaboration’
6) Asia Pacific Journal of Marketing and Logistics (SSCI) on ‘The Future of Consumer Experience: Humanity in a Digital World’
7) International Marketing Review (SSCI) on ‘International Marketing Perspectives on Digital Platforms and Ecosystems’
8) Journal of Social Marketing (SSCI) on 'Social, Health and Environmental Change: How does marketing help?'
9) Psychology & Marketing (SSCI) Award Papers on 'Consumer Psychology & Marketing in the Age of Digital Transformation'
10) International Journal of Consumer Studies (SSCI) on 'Digital Consumer Behavior in the Age of Tech Transformation'
11) Journal of Global Fashion Marketing (SCOPUS, Q1) on 'Fashion Marketing & Management in the Metaverse'
12) Journal of Interactive Advertising (SCOPUS) on ': AI and Virtual Influencer Advertising'
13) Journal of Current Issues and Research in Advertising (SCOPUS) on ‘Emerging Issues in Computational Advertising’
- 2022 ANZMAC-KSMS Joint Symposium
- 2022 NZAI-KSMS Joint Symopsium
- 2022 NFT Marketing Symposium
12. 2022 KSMS Doctoral Dissertation Competition
13. 2022 Global Business Review Competition:
- Case or Research Paper by undergraduate and master students
- 2022 KSMS Best Track Chair Award / 2022 KSMS Best Reviewer Award
15. Publication Opportunities:
*Preliminary sessions for special issues or sections for the 2023 Global Marketing Conference at Seoul will be organized.
- INTERNATIONAL JOURNAL OF ADVERTISING
- JOURNAL OF MACROMARKETING
- PSYCHOLOGY & MARKETING
- INTERNATIONAL JOURNAL OF CONSUMER STUDIES
- JOURNAL OF SERVICE MANAGEMENT
- JOURNAL OF SOCIAL MARKETING
- JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
- ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
- INTERNATIONAL MARKETING REVIEW
- JOURNAL OF GLOBAL FASHION MARKETING
- JOURNAL OF INTERACTIVE ADVERTISING
16. Past KSMS International Conferences (since 1998):
*Attached is 'CFP: 2022 KSMS International Conference (ver. 1)'