CFP: 2025 EMAC-GAMMA Joint Symposium (Submission Deadline: Feb. 28, 2025)

Call for Papers

2025 E MAC & GAMMA Joint Symposium

AI Transformation in Human & Smart Marketing 

May 25th–30th, 2025

Pozuelo (Madrid), Spain


European Marketing Academy and Global Alliance of Marketing and Management Associations will hold the '2025 EMAC & GAMMA Joint Symposium: AI Transformation in Human & Smart Marketing’ at the 54th European Marketing Academy Annual Conference, which will be held in Madrid, Spain, May 25th –30th, 2025.

Accepted papers will be published in the 2025 EMAC Annual Conference Proceedings after double-blind review process. All accepted papers will be considered as candidates for special issues of the Journal of Global Scholars of Marketing Science, and the Journal of Global Fashion Marketing on ‘AI Transformation in Human & Smart Marketing.’

You are cordially invited to join the ‘2025 EMAC & GAMMA Joint Symposium: AI Transformation in Human & Smart Marketing’. A few excellent submissions will be selected through the double-blind review process.

Topics: AI Marketing, Digital Marketing Research, Digital Consumer Behavior, Global Marketing, Strategic Marketing, Marketing Management, New Media Marketing, Marketing Communication, AI Transformation & Marketing etc.

Submission Deadline: February 28th, 2025

Theme

AI Transformation in Human & Smart Marketing

Co-Hosts

European Marketing Academy

Global Alliance of Marketing and Management Associations

Organizer

Korean Scholars of Marketing Science

Partners

Korean Economy & Management Development Institute

Center for Sustainability & Wellbeing, Yonsei University
Culture Sustainability Wellbeing Lab Inc.

Co-Chairs

Roland T. Rust (University of Maryland), rrust@umd.edu

Juran Kim (Jeonju University), jrkim@jj.ac.kr

Date

May 25th –30th, 2025

Venue

ESIC University, Pozuelo (Madrid), Spain

Submission Deadline 

February 28th, 2025

Submission to

- GAMMA Central Office: gammacentraloffice@gmail.com

Submission Guidelines /Registration

EMAC 2025 Homepage (https://www.emac2025conference.org/)

GAMMA Homepage (https://gamma23.imweb.me/)

Special Issue 

All of the accepted submissions will be considered as candidates for special issues of Journal of Global Scholars of Marketing Science and Journal of Global Fashion Marketing on Global Fashion Marketing on ‘AI Transformation in Human & Smart Marketing.’

For More Information:

e-mail: gammacentraloffice@gmail.com                                          

Central Office, Global Alliance of Marketing & Management Associations: https://gamma23.imweb.me/

Changwon National University, Changwon, Republic of Korea

Tel: +82 55 213 3346

Journal of Global Scholars of Marketing Science (JGSMS): http://www.tandfonline.com/rgam

Journal of Global Fashion Marketing (JGFM): http://www.tandfonline.com/rgfm

Journal of Global Sport Management (JGSM): http://www.tandfonline.com/rgsm

Global Marketing Conference (GMC): https://2025gmc.imweb.me/

Global Fashion Management Conference (GFMC): https://2024gfmc.imweb.me/