2025 Global Marketing Conference at Hong Kong

*https://2025gmc.imweb.me/

- Hosting University: The Hong Kong Polytechnic University

  CFP eBook Link: https://online.flippingbook.com/view/873595541/

1. Theme: Challenges for Marketing & Management Transformation in the Age of Digital Challenges

2. Date: July 24-27, 2025

3. Format: 100% Real Space Conference

4. Venue: A 5-star Hotel in Hong Kong

5. Organizer: Global Alliance of Marketing & Management Associations

6. Co-Hosts: American Marketing Association

                       European Marketing Academy

                       Australian & New Zealand Marketing Academy

                       Japan Society of Marketing and Distribution

                       Korean Scholars of Marketing Science

                      The Hong Kong Polytechnic University

7. Conference Co-chairs:

- Roland T. Rust (University of Maryland), VP of Publications, American Marketing Association

- Renana Peres (The Hebrew University), VP Global Relations, European Marketing Academy

- Linda Robinson (RMIT University), President, Australian & New Zealand Marketing Academy

- Chieko Minami (Sugiyama Jogakuen University), President, Japan Society of Marketing and Distribution

- Tony Garrett (Korea University), President, Korean Scholars of Marketing Science

- Erin Cho (The Hong Kong Polytechnic University), Dean, School of Fashion and Textiles

8. Academic Excellence Committee Chair:

- Charles R. Taylor (Villanova University), Editor-in-Chief of the International Journal of Advertising

9. Sponsors: Youngone Corporation

                       Korean Economy & Management Development Institute

10. Partners: 

- Association for Consumer Research (USA)
- Greek Marketing Academy (Greece)
- AEMARK (Spain)

- ISCTE-IUL-Lisbon University Institute, (Portugal)
- New Zealand Asia Institute of University of Auckland (New Zealand)
- Ritsumeikan University (Japan)
- Center for Sustainability & Wellbeing, Yonsei University (Republic of Korea) 

11. Sponsoring Journals:

     Special Issues, Special Sections, & Special Tracks for Awards, or Regular Issues

- Journal of International Marketing

- International Journal of Advertising

- Psychology & Marketing

- International Marketing Review

- Journal of Advertising Research

- Industrial Marketing Management

- Asia Pacific Journal of Marketing and Logistics

- Journal of Global Scholars of Marketing Science

- Journal of Global Fashion Marketing

- Journal of Global Sport Management

12. Meet the Editors:

Chair: Roland T. Rust (University of Maryland), VP Publications, European Marketing Academy

International Journal of Research in Marketing:  Koen Pauwels (Northeastern University), Incoming Editor-in-Chief

Journal of International Marketing: Ayşegül Özsomer (KOÇ University), Incoming Editor-in-Chief

Journal of Business Research: Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam), Co-Editor-in-Chief

International Marketing Review: John Cadogan (Loughborough University), Editor-in-Chief

International Journal of Advertising: Charles R. Taylor (Villanova University), Editor-in-Chief

Psychology & Marketing: Giampaolo Viglia (University of Portsmouth), Editor-in-Chief

Journal of Service Research: Ming-Hui Huang (National Taiwan University), Editor-in-Chief

Journal of Advertising Research: Colin Campbell (University of San Diego), Editor-in-Chief

Industrial Marketing Management: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief

Asia Pacific Journal of Marketing & Logistics: Ian Phau (Curtin University), Editor-in-Chief

Journal of Current Issues & Research in Advertising: Sukki Yoon (Bryant University), Editor-in-Chief

Journal of the Association for Consumer Research: Andrew Gershoff (The University of Texas at Austin), Incoming Editor-in-Chief

Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief

Journal of Global Scholars of Marketing Science: Kyung Hoon Kim (Changwon National University), Editor-in-Chief

Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief

Spanish Journal of Marketing-ESIC: Carlos Flavian (University of Zaragoza), Editor-in-Chief

13. Workshops:

- 2025 2025 GAMMA NCA & PLS-SEM Workshop

- 2025 JBR Workshop: How to get published in JBR
- 2025 GAMMA Advanced Research Survey Workshop

14. Sponsoring Magazine:

- ACCESS

15. Organizing Committee Chair: Eunju Ko (Yonsei University)

16. Local Arrangement Co-Chairs:

- Di Fan & Joonheui Bae (The Hong Kong Polytechnic University)

17: Proceedings Editor: Miyea Kim (Changwon National University)

* More organizations and journals will join the 2025 GMC at Hong Kong since its plan is just unfolding. 

<The History of Past GMCs>

- 2023 Global Marketing Conference at Seoul

  https://2023gmc.imweb.me/

- 2020 Global Marketing Conference at Seoul (virtual)

  https://2020gamma.imweb.me/

- 2018 Global Marketing Conference at Tokyo

  https://gammaconference.org/2018/

- 2016 Global Marketing Conference at Hong Kong

  https://gammaconference.org/2016/

- 2014 Global Marketing Conference at Singapore

  http://kamsconference.org/2014/

- 2012 Global Marketing Conference at Seoul

  http://kamsconference.org/2012/

- 2010 Global Marketing Conference at Tokyo

  http://kamsconference.org/2010

- 2008 Global Marketing Conference at Shanghai

  http://kamsconference.org/2008/