2023 KSMS Int'l Conference Program eBook

8 Nov 2023
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2023 KSMS International Conference Program eBook

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<2023 KSMS International Conference> 

Conference Chair: Robert Morgan, Cardiff University

Co-Host: Korea University Business School

                 Korean Scholars of Marketing Science

Organizer: Global Alliance of Marketing & Management Associations

Partners: Australian & New Zealand Marketing Academy

                  Keio University

                  Center for Sustainability & Wellbeing, Yonsei University

                  New Zealand Asia Institute of the University of Auckland

                  National Research Foundation of Korea

                  Korea Economy & Management Development Institute

Proceedings Editor: Miyea Kim (Changwon National University)

Local Arrangement Committee Chair: Juhyun Kim (Kyungsung University)



Nov. 17, 2023

Venue: ICONS Room, 7th Floor, Yonsei-Samsung Library, Yonsei University, Seoul, Republic of Korea


Journal of Business Research Workshop: How to Get Published in JBR


Meeting the JBR Co-Editor-in-Chief

Nov. 18, 2023

Venue: Korea University Business School, Seoul, Republic of Korea


2023 Keio University-GAMMA Joint Symposium (B306)


Editorial Board Meeting: Journal of Global Scholars of Marketing Science 


Editorial Board Meeting: Journal of Global Fashion Marketing 

Editorial Board Meeting: Journal of Global Sport Management 

KSMS Board Meeting 


Lunch (B308)


Registration (B3 Lobby)


Opening Ceremony (B307)

- Welcoming Speeches:

Tony Garrett, Professor, Korea University Business School

The Conference Organizing Committee Chair of 2023 KSMS International Conference &

President of Korean Scholars of Marketing Science

Robert Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, Cardiff University

 The Conference Chair

Sang Yong Kim, Dean of Korea University Business School

- Progress Report: 2023 Global Fashion Management Conference at Milan

Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2024 GFMC

- Keynote Speech:

“High-Tech, High-touch: Living the Paradox”

Mirella Kleijnen, Professor, Vrije Universiteit Amsterdam

Co-Editor-in-Chief of Journal of Business Research


Academic Sessions Part I

Session 1.1 Marketing in Social Media and New Technology (B306)

Session 1.2 Strategic Marketing Management (B201)

Session 1.3 AI and Customer Experience in Digital Marketing I (B204)

Session 1.4 The Transformation of Consumer Behavior in the Digital Era (B205)

Session 1.5 Marketing for Transformation: Impact of Behavior Change Research and Practice (B206)

Session 1.6 Paper Development Session for the Creator Economy in Asia (B301)

Session 1.7 Paper Development Session for the International Journal of Advertising on ‘Sustainability in Luxury and Fashion Brand Advertising’ for the 2024 Global Fashion Management Conference at Milan / Greenwashing and Green Marketing (B308)


Coffee Break (B3 Lobby)


Academic Sessions Part II and Symposia 

Session 2.1 2023 NZAI-GAMMA Joint Symposium (B306)

Session 2.2 Consumer Decision Making in the Digital World (B201)

Session 2.3 AI and Customer Experience in Digital Marketing II (B204)

Session 2.4 Arts & Culture Management in the Digital Environment / Marketing in Asia (B205)

Session 2.5 Marketing in General/2023 KSMS Doctoral Dissertation Competition (B206)

Session 2.6 Emerging Issues of Sport Management Research (B301)

Session 2.7 2023 Safety Management Symposium II: Global Perspectives (B308)


Reception (Ahn Young Il Hall, Level 6, LG-POSCO Building)

- Award Ceremony:

 JGSMS Best Paper Award 2023 / JGFM Best Paper Award 2023/ JGSM Best Paper Award 2023

 Best Conference Paper Award / KSMS Excellent Service Award

 2023 KSMS Doctoral Dissertation Competition Award

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