Greeting from the KSMS President

I am delighted to welcome you to the Korean Scholars of Marketing Science (KSMS).

It is with great honor to serve as the KSMS president. I thank our dedicated board and members for the trust and opportunity to serve. Your support and enthusiasm have been the foundation of our success, and I am deeply thankful for your commitment.

Founded in 1998, KSMS has achieved significant milestones. Together, we have advanced the field of marketing through innovative conferences, professional development workshops, and community initiatives.

Global Engagement and Conferences

KSMS is strongly committed to global engagement through major international conferences and symposia in partnership with leading scholarly associations. Since 2008, we have co-hosted the biennial Global Marketing Conference – now one of the world’s largest marketing conferences, together with the American Marketing Association, the European Marketing Academy, the Australian & New Zealand Marketing Academy, and the Japan Society of Marketing and Distribution, in Seoul, Shanghai, Singapore and Tokyo. We eagerly anticipate hosting the upcoming Global Marketing Conference in Hong Kong.

Since 2014, KSMS has also organized the Global Fashion Management Conference in partnership with top European institutions such as the London College of Fashion, the University of Florence, the University of Vienna, ESCP Business School, and University of Milan. These conferences bring together scholars from around the world to share insights on the global fashion industry.

Academic Excellence

Academic excellence is at the heart of KSMS. We publish three official journals – the Journal of Global Scholars of Marketing Science, the Journal of Global Fashion Marketing, and the Journal of Global Sport Management – which provide platforms for cutting-edge research in our fields. Our members also contribute to special issues in leading marketing journals including the International Journal of Advertising, Journal of Business Research, Journal of Public Policy and Marketing, Psychology & Marketing, and Industrial Marketing Management offering their best work to an international audience.

Professional Development

We also emphasize professional growth for scholars at every stage of their careers. KSMS offers workshops and seminars that build research and writing skills, introduce innovative scientific approaches, and reinforce ethical research practices. Thanks to our strong and engaged membership, we continually offer new opportunities for learning, mentorship, and collaboration within our community.

Community Initiatives

Beyond our global and academic efforts, KSMS works closely with local business and government communities to support economic and social development. We regularly host seminars and forums on topics such as emerging industry trends. For example, we have organized workshops on luxury marketing strategies and supported entrepreneurship initiatives. These activities reflect our commitment to making a positive impact in our local communities.

Conclusion

I look forward to a year of growth, collaboration, and shared success. With gratitude and enthusiasm, I could go on about the many exciting projects and collaborations underway at KSMS. I will conclude by expressing my heartfelt gratitude to the exceptional individuals whose dedication has built this organization. I look forward to meeting each of you in the near future and working together to achieve even greater success. Together, I am confident we will continue to make KSMS a place of excellence and innovation in the field of marketing.

Sincerely,

Juran Kim, Ph.D.

President

Korean Scholars of Marketing Science

Professor of Marketing,

Dept. of Business Administration

Jeonju University