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Session 02. 03.03: In-store robots: consumers’ perception of the brand image and purchase intention

2023 KSMS Int'l Conference Proceedings
17 Nov 2023
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Paper Title: In-store robots: consumers’ perception of the brand image and purchase intention

Author:

Chiara Murgia, Yonsei University, Republic of Korea

Junyue Mao, Yonsei University, Republic of Korea

Eunju Ko, Yonsei University, Republic of Korea

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Session 02.03.02: Explore customer's preference on AI agents under the advance selling Session 02.04. 01: An exploration of the intrinsic value of classical music in a sense of the contemporary society: reflection of pine and Gilmore’s experience economy
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