Paper Title: The effect of avatar customization on the psychological ownership of fashion products
Author:
Do Yuon Kim, Gachon University, Seongnam, Republic of Korea
Ju Yeun Jang, The Hong Kong Polytechnic University, Hong Kong, China
Session 02.02.03.pdf
Paper Title: The effect of avatar customization on the psychological ownership of fashion products
Author:
Do Yuon Kim, Gachon University, Seongnam, Republic of Korea
Ju Yeun Jang, The Hong Kong Polytechnic University, Hong Kong, China