Session 01.06.03: Who engages in the brand community: Focused on self-construal level

Paper Title: Who engages in the brand community: Focused on self-construal level

Author: 

Joonheui Bae, The Hong Kong Polytechnic University , Hong Kong Kong

Erin Cho, The Hong Kong Polytechnic University , Hong Kong Kong

Man Lok Lam, The Hong Kong Polytechnic University , Hong Kong Kong