Paper Title; The impact of the fulfillment level of ewom functionality in retail e-commerce sites on retailers’ performance
Author:
Yuki Ando, Keio University, Japan
Chiho Aoki, Keio University, Japan
Rikuto Saito, Keio University, Japan
Otoya Mori, Keio University, Japan
Nina Yoshinaga, Keio University, Japan
Hidesuke Takata, Keio University, Japan
Session Keio Joint Symposium.04.pdf
Paper Title; The impact of the fulfillment level of ewom functionality in retail e-commerce sites on retailers’ performance
Author:
Yuki Ando, Keio University, Japan
Chiho Aoki, Keio University, Japan
Rikuto Saito, Keio University, Japan
Otoya Mori, Keio University, Japan
Nina Yoshinaga, Keio University, Japan
Hidesuke Takata, Keio University, Japan