Session 01.03.03: Exploring chatgpt Users’ Experiential Value and Product Involvement

Paper Title: Exploring chatgpt Users’ Experiential Value and Product Involvement

Author: 

Chunlin Yuan, Business School of Henan University, China

Shuman Wang, Changwon National University, Republic of Korea

Zeran Zhang, Business School of Henan University, China

Tianjiao Wang, University of Glasgow, UK

Hakil Moon, Eastern Michigan University, USA

Mengyao Li, Business School of Henan University, China

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