Session 01.03.01: Luxury fashion advertising using generative AI and consumer experiences : Korean Scholars of Marketing Science

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2023 KSMS Proceedings

Session 01.03.01: Luxury fashion advertising using generative AI and consumer experiences

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: Luxury fashion advertising using generative AI and consumer experiences

Author:

Neulonbit Oh, Yonsei University, Republic of Korea

Eunju Ko, Yonsei University, Republic of Korea

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Session 01.02.03: The impact of personality traits on repurchase intention (focusing on the moderating effect of organizational agility) Session 01.03.02: Influence on product information trust and product selection recommended by AI chatbot in the banking industry