Session 01.02.02: Strategic agility and its academic foundations: exploring the knowledge gap and the practice gap : Korean Scholars of Marketing Science

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2023 KSMS Proceedings

Session 01.02.02: Strategic agility and its academic foundations: exploring the knowledge gap and the practice gap

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: Strategic agility and its academic foundations: exploring the knowledge gap and the practice gap

Author:

Dorottya Sári, Korea University, Republic of Korea

Yiannis Kouropalatis, Cardiff University, United Kingdom

Robert E. Morgan, Cardiff University, United Kingdom

Tony C. Garrett, Korea University, Republic of Korea

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Session 01.02.01: Export market orientation and export performance: the role of channel partners referred by Word-of-Mouth Session 01.02.03: The impact of personality traits on repurchase intention (focusing on the moderating effect of organizational agility)