Session 01.02.01: Export market orientation and export performance: the role of channel partners referred by Word-of-Mouth
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Session 01.02.01: Export market orientation and export performance: the role of channel partners referred by Word-of-Mouth
Paper Title: Export market orientation and export performance: the role of channel partners referred by Word-of-Mouth
Author:
Ryuta Ishii, Ritumeikan University, Japan
Mai Kikumori, Ritsumeikan University, Japan