Paper Title: Export market orientation and export performance: the role of channel partners referred by Word-of-Mouth
Author:
Ryuta Ishii, Ritumeikan University, Japan
Mai Kikumori, Ritsumeikan University, Japan
Session 01.02.01.pdf
Paper Title: Export market orientation and export performance: the role of channel partners referred by Word-of-Mouth
Author:
Ryuta Ishii, Ritumeikan University, Japan
Mai Kikumori, Ritsumeikan University, Japan