Session 01.01.04: How brand-related UGC works for behavioral intentions in the Metaverse context : Korean Scholars of Marketing Science

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2023 KSMS Proceedings

Session 01.01.04: How brand-related UGC works for behavioral intentions in the Metaverse context

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: How brand-related UGC works for behavioral intentions in the Metaverse context

Author:

Huimin Xu, Jeonju University, Republic of Korea

Juran Kim, Jeonju University, Republic of Korea

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Session 01.01.03: Did you buy today? Investigating consumers purchasing inertia in Live Streaming Commerce Session 01.02.01: Export market orientation and export performance: the role of channel partners referred by Word-of-Mouth