Session 01.01.01: Instagram posting strategy for luxury fashion brands : Korean Scholars of Marketing Science

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2023 KSMS Proceedings

Session 01.01.01: Instagram posting strategy for luxury fashion brands

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: Instagram posting strategy for luxury fashion brands

Author:

Seung chan Choi, Rutgers Business School, USA

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Session 01.01.02: How brand personification metaphor works for brand equity in the virtual context