Session 01.03.04: Luxury fashion customer segmentation marketing research using generative AI: Focus on Persona Methodology
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Session 01.03.04: Luxury fashion customer segmentation marketing research using generative AI: Focus on Persona Methodology
Paper Title: Luxury fashion customer segmentation marketing research using generative AI: Focus on Persona Methodology
Author:
Daeun Han, Yonsei University, Republic of Korea Korea
Eunju Ko, Yonsei University, Republic of Korea Korea