Paper Title: Examining the creator economy: Focused on the virtual idol

Author:

Miyea Kim, Changwon National University, Republic of Korea

Qi Jiang, Changwon National University, Republic of Korea

Kyohong Jin Changwon National University, South Korea

Kanghyeon Shin Changwon University, South Korea

Ju-Hyo Hwang Changwon National University, South Korea

Kyung Hoon Kim, Changwon National University, Republic of Korea