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Session 01.06.01: Cooperating Between Luxury Car Retailers and Luxury Brands – The Creator Economy

2023 KSMS Int'l Conference Proceedings
17 Nov 2023
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Paper Title: Cooperating Between Luxury Car Retailers and Luxury Brands – The Creator Economy

Author: 

Ulf Ausprung, Hansung Motor, Ltd. Co

Eunju Ko, Yonsei University



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Session 01.05.03: Luxury brand's erotic capital and consumption value: The moderating effect of age and consumption level Session 01.06.02: Examining the creator economy: Focused on the virtual idol
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