Session 01.05.03: Luxury brand's erotic capital and consumption value: The moderating effect of age and consumption level
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Session 01.05.03: Luxury brand's erotic capital and consumption value: The moderating effect of age and consumption level
Paper Title: Luxury brand's erotic capital and consumption value: The moderating effect of age and consumption level
Author:
Wonbae Pang, Yonsei University, Republic of Korea Korea
Minjung Cho, Yonsei University, Republic of Korea Korea
Eunju Ko, Yonsei University, Republic of Korea Korea