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Session 01.05.01: The Impact of Luxury Brands' NFT Fashion on Brand Attitude and e WOM

2023 KSMS Int'l Conference Proceedings
17 Nov 2023
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Paper Title: The Impact of Luxury Brands' NFT Fashion on Brand Attitude and e WOM

Author:

Hyein Lee, Yonsei University, Republic of Korea

Yi Wang, Yonsei University, Republic of Korea

Eunju Ko, Yonsei University, Republic of Korea

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Session 01.04.04: The Effect of Mobile Banking Service Quality and Contact Personnel Service Quality on Customer Value Co-Creation Intention Session 01.05.02: Encouraging Consumers to buy climate change-affected food produce: Opportunities for the future
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