Session 01.04.04: The Effect of Mobile Banking Service Quality and Contact Personnel Service Quality on Customer Value Co-Creation Intention
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Session 01.04.04: The Effect of Mobile Banking Service Quality and Contact Personnel Service Quality on Customer Value Co-Creation Intention
Paper Title: The Effect of Mobile Banking Service Quality and Contact Personnel Service Quality on Customer Value Co-Creation Intention
Author:
Jeong Min Son, Changwon National University, Republic of Korea
Qi Jiang, Changwon National University, Republic of Korea
Kyung Hoon Kim, Changwon National University, Republic of Korea