Session 01.04.04: The Effect of Mobile Banking Service Quality and Contact Personnel Service Quality on Customer Value Co-Creation Intention

Paper Title: The Effect of Mobile Banking Service Quality and Contact Personnel Service Quality on Customer Value Co-Creation Intention

Author: 

Jeong Min Son, Changwon National University, Republic of Korea

Qi Jiang, Changwon National University, Republic of Korea

Kyung Hoon Kim, Changwon National University, Republic of Korea