Session 01.04.03: The Roles of AI influencer in Smartphone’s Purchase Intention
Paper Title: The Roles of AI influencer in Smartphone’s Purchase Intention
Author:
K.C.Yen, Kyung Hee University, Korea
Antonio K.W. Lau*, Kyung Hee University, Korea
Session 01.04.03.pdf
Paper Title: The Roles of AI influencer in Smartphone’s Purchase Intention
Author:
K.C.Yen, Kyung Hee University, Korea
Antonio K.W. Lau*, Kyung Hee University, Korea