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Session 01.04.02: Empowering Digital Consumer Experience with CHATGPT

2023 KSMS Int'l Conference Proceedings
17 Nov 2023
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Paper Title: Empowering Digital Consumer Experience with CHATGPT

Author: 

Jeong Soo Kim, Sungkyunkwan University, Republic of Korea

Minseong Kim, Louisiana State University Shreveport, USA

Tae Hyun Baek, Sungkyunkwan University, Republic of Korea

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Session 01.04.01: Beyond Gender Stereotypes: Exploring the Interplay of Emotions and Gender in Online Reviews and their Impact on Consumer Satisfaction Session 01.04.03: The Roles of AI influencer in Smartphone’s Purchase Intention
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