Session 01.04.01: Beyond Gender Stereotypes: Exploring the Interplay of Emotions and Gender in Online Reviews and their Impact on Consumer Satisfaction
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Session 01.04.01: Beyond Gender Stereotypes: Exploring the Interplay of Emotions and Gender in Online Reviews and their Impact on Consumer Satisfaction
Paper Title: Beyond Gender Stereotypes: Exploring the Interplay of Emotions and Gender in Online Reviews and their Impact on Consumer Satisfaction
Author:
Sanghyub John Lee, The University of Auckland, New Zealand
Amy Errmann, Auckland University of Technology, New Zealand
Shohil Kishore, The University of Auckland, New Zealand