Session 01.04.01: Beyond Gender Stereotypes: Exploring the Interplay of Emotions and Gender in Online Reviews and their Impact on Consumer Satisfaction

Paper Title: Beyond Gender Stereotypes: Exploring the Interplay of Emotions and Gender in Online Reviews and their Impact on Consumer Satisfaction

Author: 

Sanghyub John Lee, The University of Auckland, New Zealand

Amy Errmann, Auckland University of Technology, New Zealand

Shohil Kishore, The University of Auckland, New Zealand