Session 01.03.04: Luxury fashion customer segmentation marketing research using generative AI: Focus on Persona Methodology : Korean Scholars of Marketing Science

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2024 KSMS Proceedings

2023 KSMS Proceedings

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: Luxury fashion customer segmentation marketing research using generative AI: Focus on Persona Methodology

Author:

Daeun Han, Yonsei University, Republic of Korea Korea

Eunju Ko, Yonsei University, Republic of Korea Korea

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Session 01.03.03: Exploring chatgpt Users’ Experiential Value and Product Involvement Session 01.04.01: Beyond Gender Stereotypes: Exploring the Interplay of Emotions and Gender in Online Reviews and their Impact on Consumer Satisfaction