Session 02.01.03: How K-pop is Different from Hollywood in Asia: The Roles of Global Identity Pursuit and Construal Levels : Korean Scholars of Marketing Science

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2023 KSMS Proceedings

Session 02.01.03: How K-pop is Different from Hollywood in Asia: The Roles of Global Identity Pursuit and Construal Levels

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: How K-pop is Different from Hollywood in Asia: The Roles of Global Identity Pursuit and Construal Levels

Author:

Yuri Seo, University of Auckland, New Zealand

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Session 02.01.02: Value for consumers model and sustainable consumption of seniors Session 02.02.01: Luxury meme advertising for digital consumer engagement