Session 01.07.02: A Cross-Cultural Examination of Eco-Friendly Consumer Behavior: Insights from the Means-End Chain Theory and Topic Modeling : Korean Scholars of Marketing Science

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2023 KSMS Proceedings

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Session 01.07.02: A Cross-Cultural Examination of Eco-Friendly Consumer Behavior: Insights from the Means-End Chain Theory and Topic Modeling

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: A Cross-Cultural Examination of Eco-Friendly Consumer Behavior: Insights from the Means-End Chain Theory and Topic Modeling

Author:

Inea Kim, Department of Advertising & PR, Dongguk Univ ersity

Yung Kyun Choi, Department of Advertising & PR, Dongguk Univ ersityersity

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Session 01.07.01: The impact of sustainable integrated marketing communications on brand equity and trust in fashion retail Session 01.07.03: Greenwashing and green marketing of solid biofuel. How “green” is “green” biofuel energy and how to make it “greener”?