Session 01.06. 05: Lovemark in luxury brands: Driving consumer behavior through non-fungible token marketing
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Session 01.06. 05: Lovemark in luxury brands: Driving consumer behavior through non-fungible token marketing
Paper Title: Lovemark in luxury brands: Driving consumer behavior through non-fungible token marketing
Author:
Minjung Cho, Yonsei University, Republic of Korea Korea
Eunju Ko, Yonsei University, Republic of Korea Korea
Charle's R. Taylo, Villanova University , United States States