Session 01.06.03: Who engages in the brand community: Focused on self-construal level

Paper Title: Who engages in the brand community: Focused on self-construal level

Author: 

Joonheui Bae, The Hong Kong Polytechnic University , Hong Kong Kong

Erin Cho, The Hong Kong Polytechnic University , Hong Kong Kong

Man Lok Lam, The Hong Kong Polytechnic University , Hong Kong Kong


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