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Session 02.03.02: Explore customer's preference on AI agents under the advance selling

2023 KSMS Int'l Conference Proceedings
17 Nov 2023
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Paper Title: Explore customer's preference on AI agents under the advance selling

Author: 

Mengmeng Zhang, Jiangnan University, China

Yuandong Xu, Nottingham University Ningbo China, China

Huanzhang Wang, Jiangnan University, China

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Session 02.03.01: The Impact of Public Self-Consciousness on Purchase Intentions: Roles of Self-disclosure and Avatar identification Session 02. 03.03: In-store robots: consumers’ perception of the brand image and purchase intention
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