Paper Title: The Impact of Public Self-Consciousness on Purchase Intentions: Roles of Self-disclosure and Avatar identification

Author:

Thi My Bui, Changwon National University, Republic of Korea

Miyea Kim, Changwon National University, Republic of Korea

Qi Jiang, Changwon National University, Republic of Korea

Kyung Hoon Kim, Changwon National University, Republic of Korea