Session 02.02.04: The effect of human-likeness of AI on user behavior : Korean Scholars of Marketing Science

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Session 02.02.04: The effect of human-likeness of AI on user behavior

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: The effect of human-likeness of AI on user behavior

Author:

Joonheui Bae, The Hong Kong Polytechnic University, Hong Kong

Erin Cho, The Hong Kong Polytechnic University, Hong Kong

Man Lok Lam, The Hong Kong Polytechnic University, Hong Kong

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Session 02.02.03: The effect of avatar customization on the psychological ownership of fashion products Session 02.03.01: The Impact of Public Self-Consciousness on Purchase Intentions: Roles of Self-disclosure and Avatar identification