Session 02.02.02: Factors for consumer loyalty in online service: evidence from PLS-SEM and FSQCA analysis : Korean Scholars of Marketing Science

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2023 KSMS Proceedings

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Session 02.02.02: Factors for consumer loyalty in online service: evidence from PLS-SEM and FSQCA analysis

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: Factors for consumer loyalty in online service: evidence from PLS-SEM and FSQCA analysis

Author:

Vera Rebiazina HSE University Russia

Eduard Tunkevichus HSE University Russia

Elena Sharko HSE University Russia

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Session 02.02.01: Luxury meme advertising for digital consumer engagement Session 02.02.03: The effect of avatar customization on the psychological ownership of fashion products