Session 02.06.06: The effect of media content use by Korean professional baseball players on physical self efficacy and player life satisfaction: focusing on sports articles and SNS

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

Paper Title: The effect of media content use by Korean professional baseball players on physical self efficacy and player life satisfaction: focusing on sports articles and SNS

Author:

Jukyeong Lim, Seoul National University, Korea

Kihan Kim, Seoul National University, Korea

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Session 02.06.05: Influence of esports athlete brand image and team & league brand association factors on viewing intention: the case of LCK (League of Legends Champions Korea) Session 02.07.01: Textile Property Recommendations for Korean Civil Defense Uniforms for Disaster Recoveries

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