Session 02.06.04: The impact of personal training on the difference in participation motivation and sports commitment among sports participants (Focusing on fitness club members in Japan)

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

Paper Title: The impact of personal training on the difference in participation motivation and sports commitment among sports participants (Focusing on fitness club members in Japan)

Author:

Jemin Ko, Global Sports Management, Seoul National University, South Korea

Kihan Kim, Global Sports Management, Seoul National University, South Korea

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Session 02.06.03: The Effect of eSports User Types on Paid Item Purchase: Focusing on the Mediating Effect of Charact Session 02.06.05: Influence of esports athlete brand image and team & league brand association factors on viewing intention: the case of LCK (League of Legends Champions Korea)

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