Session 02.06.02: What drives user churn? An examination of factors influencing league of legends’ gamer churn behavior
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Session 02.06.02: What drives user churn? An examination of factors influencing league of legends’ gamer churn behavior
Paper Title: What drives user churn? An examination of factors influencing league of legends’ gamer churn behavior
Author:
Jongho Kim, Dongguk University, Republic of Korea
Kihan Kim, Seoul National University, Republic of Korea
Hansol Kim, Seoul National University, Republic of Korea
Shanshan Li, Korea Sport Industry Development Institute, Republic of Korea