Session 02.06.01: The Impact of Uniform Sales Strategies Bearing Regional Names in KBO:Depending on the Alignment of Residential Area and Team Origin : Korean Scholars of Marketing Science

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Session 02.06.01: The Impact of Uniform Sales Strategies Bearing Regional Names in KBO:Depending on the Alignment of Residential Area and Team Origin

2023 KSMS Int'l Conference Proceedings

17 Nov 2023

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Paper Title: The Impact of Uniform Sales Strategies Bearing Regional Names in KBO:Depending on the Alignment of Residential Area and Team Origin

Author:

Jongeun Won, Seoul National University

Kihan Kim, Seoul National University

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