Paper Title;  The impact of the fulfillment level of ewom functionality in retail e-commerce sites on retailers’ performance

Author: 

Yuki Ando, Keio University, Japan

Chiho Aoki, Keio University, Japan

Rikuto Saito, Keio University, Japan

Otoya Mori, Keio University, Japan

Nina Yoshinaga, Keio University, Japan

Hidesuke Takata, Keio University, Japan