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Session 02.01.02: MORE IS MORE: ESTIMATING CALORIC AMOUNTS BY VISUAL DENSITY

2024 KSMS Int'l Conference Proceedings
21 Nov 2024
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Paper Title: 

MORE IS MORE: ESTIMATING CALORIC AMOUNTS BY VISUAL DENSITY

Author:

Youkai (Kyle) Xiao, Nanjing University, China

Yunhui Huang, Nanjing University, China

Xing-Yu (Marcos) Chu, Nanjing University, China


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Session 02.01.01: THE POLITICAL SPECTRUM OF MORAL JUDGMENT: HOW IDEOLOGY INFLUENCES PERCEPTIONS OF BRAND MISCONDUCT Session 02.01.03: LET’S MOVE AND POWER UP! DYNAMIC IMAGERY ADVERTISING ENHANCES CONSUMER JUDGMENTS OF PRODUCT EFFICACY
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