Paper Title:
GENDER DIFFERENCE OF BRAIN ACTIVATION DURING SHOP WINDOW DISPLAY PERCEPTIONNEURAL INSIGHTS INTO DONORS’ WINDFALL MONEY USE
Author:
Wenying Tan, Sungkyunkwan University, Korea1
Eun-Ju Lee, Sungkyunkwan University, Korea2
SESSION 01.02.04.pdf
Paper Title:
GENDER DIFFERENCE OF BRAIN ACTIVATION DURING SHOP WINDOW DISPLAY PERCEPTIONNEURAL INSIGHTS INTO DONORS’ WINDFALL MONEY USE
Author:
Wenying Tan, Sungkyunkwan University, Korea1
Eun-Ju Lee, Sungkyunkwan University, Korea2