Session 01.01.01: REDUCING CHOICE OVERLOAD: HOW SELECTORS BOOST CONSUMER VALUATION THROUGH CREDIBILITY

Paper Title: 

REDUCING CHOICE OVERLOAD: HOW SELECTORS BOOST CONSUMER VALUATION THROUGH CREDIBILITY

Author:

Naoya Matsumoto, Keio University, Japan

Shinnosuke Inoue, Keio University, Japan

Sae Takano, Keio University, Japan

Yuki Ishida, Keio University, Japan

An Konoma, Keio University, Japan

Takumi Oishi, Keio University, Japan