Session 01.03.02: THE JOINT EFFECTS OF CONTROL STRATEGIES AND MOTIVATIONAL MECHANISMS ON SUSTAINING INNOVATION IN THE FRANCHISE RELATIONSHIP

Paper Title: 

THE JOINT EFFECTS OF CONTROL STRATEGIES AND MOTIVATIONAL MECHANISMS ON SUSTAINING INNOVATION IN THE FRANCHISE RELATIONSHIP

Author:

Mehdi Ghahremani, Korea University, Republic of Korea

Tony C. Garrett, Korea University, Republic of Korea