Session 02.02.03: THE USE OF FOREIGN INFLUENCERS IN TOURISM – DO FOREIGN INFLUENCERS PROMOTE TOURISM BETTER THAN THE LOCAL INFLUENCERS?

Paper Title: 

THE USE OF FOREIGN INFLUENCERS IN TOURISM – DO FOREIGN INFLUENCERS PROMOTE TOURISM BETTER THAN THE LOCAL INFLUENCERS?

Author:

Jong-Kuk Shin, Pusan National University, Republic of Korea

Muhammad Waqas Khan, Pusan National University, Pakistan