Session 02.01.03: LET’S MOVE AND POWER UP! DYNAMIC IMAGERY ADVERTISING ENHANCES CONSUMER JUDGMENTS OF PRODUCT EFFICACY

Paper Title: 

LET’S MOVE AND POWER UP! DYNAMIC IMAGERY ADVERTISING ENHANCES CONSUMER JUDGMENTS OF PRODUCT EFFICACY

Author:

Yuxuan Sun, Nanjing University, China

Nian Qi, Nanjing University, China

Youkai Xiao, Nanjing University, China