Paper Title:
LET’S MOVE AND POWER UP! DYNAMIC IMAGERY ADVERTISING ENHANCES CONSUMER JUDGMENTS OF PRODUCT EFFICACY
Author:
Yuxuan Sun, Nanjing University, China
Nian Qi, Nanjing University, China
Youkai Xiao, Nanjing University, China
SESSION 01.03.03.pdf
Paper Title:
LET’S MOVE AND POWER UP! DYNAMIC IMAGERY ADVERTISING ENHANCES CONSUMER JUDGMENTS OF PRODUCT EFFICACY
Author:
Yuxuan Sun, Nanjing University, China
Nian Qi, Nanjing University, China
Youkai Xiao, Nanjing University, China